Marketing & Communications

OVERVIEW

The Marketing & Communications Department for the Town of New Glasgow was created in 2001 with the establishment of the position of Director of Marketing & Communications.  The portfolio of the department manages and directs the implementation of marketing, communications, events management, public relation, protocol, and tourism and heritage initiatives of the town.

Several of the Strategic Directions of The Town of New Glasgow’s Strategic Plan for 2005-2008 have a strong marketing and communications focus. They are as follows:

Improve and Develop Working Relationships with all Internal & External Stakeholders

Enhance New Glasgow’s Position as a Tourist Destination

Increase the Recognition of New Glasgow’s Unique Identity and Enhance the Town’s Communications with all Internal & External Stakeholders.

Guiding Principles of the Department are:

• Commitment to Accountability, Accessibility and Communications
• Creating A Strong Sense of Community
• Commitment to Developing Strategic Partnerships
• Be Prepared for and Adapt to Continuous Change

MARKETING

• Marketing Campaigns- strategies, marketing campaigns, advertisements, etc.
• Official Branding Development- new program to be initiated  in 2007
• Tourism Marketing & Development-
• Marketing Support for Major Events- i.e. Johnny Miles Running Event Weekend, Festival of the Tartans, Race on the River, Hockey Moms and Movie Night in Canada, Tsunami Fund-raiser, etc

• Event Planning- major town events, civic receptions, retirement receptions, support for other events, etc.

• Heritage Marketing & Development-promotion of heritage preservation and programs

• Web Site- Tourism focus

COMMUNICATIONS
• Media Relations- strategies, news releases, news conferences, briefing notes, etc.- Internal and External
• Communications Standards and Procedures Organization Wide
• Publications- i.e., brochures, rack cards, reports, etc.- Internal
• Visual Identity Program- consistency of message and image- Internal/External
• Strategic Planning  Support
• Publications
• Public Relations & Protocol
• Web Site- Government  focus
• Research
• Inquiries

SPECIAL PROJECTS
• Communities in Bloom- national
• Go Clean -Get Green
• Energy Symposium
• Energy Task Force
• Project for Public Spaces

Marketing Campaigns

Communication Matters

New Glasgow Communities in Bloom

Festivals & Events

Profile of Ms. Kimberly Dickson
Director of Marketing & Communications

Kim Dickson joined the Town of New Glasgow management team in 2001 as the Town's first Director of Marketing & Communications. Kim has had a successful career in Communications, Marketing, Public Relations and Tourism with 20 years of experience to her credit.

To read more click here....